10 Ways to Website Structure Best Practices

 10 Ways to Website Structure Best Practices

10 Ways to Website Structure Best Practices

Which is more important, the structure of the website or the design of the web page?

Website Structure Best Practices

The most important thing in website design is the traffic and conversion of the website, and these details are also one of the most important aspects of SEO.

10 Ways to Website Structure Best Practices

In 2021, good website design may mean cool effects, but sometimes too many effects can prevent search engines from viewing and crawling your website information.However, last year Google's John Muller did hint at a layered site architecture that could give Google better metrics for:

 The meaning of the pages on your website.
    How each page is related and connected.

Due to differences in design and website structure principles, web designers and SEO operators can have very different opinions.But the ultimate goal of both is to strike a balance between providing customers with a visually beautiful website and a structure designed for search engine visibility.

Therefore, the importance of web designers and SEO operators is the same, but the difference is the process sequence. The design of the structure will be completed first and then transferred to the web designer.And having an organized site structure is incredibly essential for SEO, and your other SEO, content, and even design efforts may be useless without creating content that makes logical sense.

A good site structure should have a significant impact on SEO traffic and conversions.It should also help your entire organization better engage with users and create experiences that align with your business goals, product, and service structure.

In this article, I share some key points to consider on how site structure affects SEO.

1. Website crawling capability

The readability of the website is one of the most important factors in the structure of the website. The readability of this part refers to google's crawler, and the readability refers to the search engine's ability to search the entire text content of your website to clarify your website. of the entire content. Part of this process is browsing sub-pages and specific topics to learn about the site as a whole. A web page must take a visitor from one page of the site to another to be considered crawlable. Search engine bots are responsible for website crawling. An important principle of good website crawlability is that there are no dead ends when crawling your website. Make a concerted effort to include internal links on every page, thus building bridges from one part of your site to another. Breadcrumbs, schemas, and structured data formats can all help here. Make sure you understand and track your Google crawl budget as well.

2. URL structure

One of the fundamental factors related to how website structure affects SEO is URL structure.
URLs are also part of an effective website hierarchy, delivering fairness through your domain and directing users to their desired destination.

The best URL structures should be easy to read by users and search engines and contain the targeted query, so they are informative. It's also helpful to have an efficient structure that replicates logic throughout your website and submits an XML sitemap to your search engines with all the most important URLs you want to rank for. Try to keep URLs simple and don't overuse too many parameters.


HTTPS keeps your website secure, and as Google continues to make it part of the user experience, having a secure website can also help you rank better. That's why more than 50% of the world's websites are already using HTTPS. Switching to HTTPS not only has better rankings but there are many benefits.

    Better user experience.
    Protect your user information.
    AMP implementation – only works with HTTPS.
    PPC campaign effects.
    Improved data in Google Analytics.

4. Internal Links

It is very important to guide users to the content of the page they want with the simplest steps.If your site is a large platform with many pages, the biggest challenge is to keep users from getting lost inside the site.Many website experts suggest that a good internal linking arrangement is best if it only takes three steps to make the target page accessible to the average user.

Internal links can help users and search engines discover pages, very similar to the upstream, downstream, branch flows of a river, etc. Through interconnected nodes, Google search engines can better know the internal structure and outline of a web page. Helps with the formation of messaging libraries, providing relationships between content and pages. Unlinked pages are harder for search engines to crawl.

The way you categorize and organize your links won't break the structure of your website. The way internal linking works is that you use keywords in your content and then link them to another related piece of content on your website.
The benefits of the intentional use of internal linking for SEO are numerous:

  • Internal links allow search engines to find other pages through keyword-rich anchors.
  •     Internal links reduce page depth.
  •     Internal links make it easier for users to access other content, resulting in a better user experience.
  •     Search engines provide more value for internal linking concerning search engine results page (SERP) rankings.
Most people often add links to the content of new articles to link back to the content of the old website. However, forgetting to do the opposite is to review old content to link to new content. Close the loop by making sure to use internal links to connect the two parts.

5. Key content and keywords

Content and keyword research is a fundamental part of SEO and should be an essential part of planning your website’s keywords and structure from the start.

Making sure to do this allows you to understand your target audience perceptions, search behaviors, and competitive themes are all planned into your website structure and layout, the best website design works by ensuring that the most critical content of their website is The core of the structure, and the highest quality, to ensure that they provide a great user and a great search engine friendly experience.

6. Avoid Duplicate Content

Duplicate content is bad for SEO because Google interprets it as spam.A focus on high-quality and unique content on the SERPs clearly defines the structure of a website for ideal SEO.

Whether there is duplicate content on your website, Google's Search Console is a useful tool for finding and eliminating duplicate content on your website. It may be possible to repost duplicate content on LinkedIn or Medium but proceed with caution. In general, don't post duplicate content on your site or anyone else's site.

7. Onboarding and User Experience

Websites today adhere to much stricter usability standards than in the early days of the Internet. If a visitor comes to a poorly built website, they will avoid further interaction with it. Also, no one wants to waste time on a website that is unsure of what to do next.

If visitors search a competitor's site and still can't find the information they're looking for, they can look it up on the competitor's site. It will cause a bad user experience and hurt the SEO of the website. And Google understands how searchers interact with the site for future search results.
Click-through rate, time spent on the site, and bounce rate are all signaling factors to Google's algorithm.
Statistics representing positive experiences validate search results to Google. Statistics showing negative experiences tell Google that the page is likely to be the least relevant or most useful for that query, and Google adjusts the search results accordingly.

The foundations of providing a good user experience include:

Align CTR with expectations. Make the information you need easy to find. Make sure the bootstrap makes intuitive sense.

8. Core network vitality and user experience

Core web vitality is part of a refresh of the Google page experience, especially when optimising images, which can affect rankings. Website builders, designers, and SEO professionals (should work together) should shift their focus to CLS (Cumulative Layout Shift) and measurement of content and visual content load jumps. Core web vitality is likely to be one of the ranking factors in 2021, with less than 15% of sites currently meeting benchmark criteria. Google has prepared site owners and SEO professionals for this update ahead of time, so now is a good time to act early.

As for the detection method, you can use the core indicators of website experience in the google search console to do the detection, but sometimes the search speed of the google search console is slow, you can use PageSpeed ​​Insights instead to do the test and get the test results and reports.

9. Cell Phone

Often associated with design, making sure that the structure of the website is suitable for mobile viewers from different devices has become an important part of website building. The amount of work involved may depend on your developer resources, IT expertise, and business model, especially if your site is e-commerce related.

On the Google Search Central blog, Google advises that if you didn't build your website with this in mind, mobile can cost you time and money. This is especially true for websites built with Flash or those using older e-commerce platforms.

10. Speed ​​and Performance

If your website build and structure are not conducive to a fast user experience, your SEO results will be compromised. Slow website and page speeds, unresponsive pages, and any kind of "time-consuming" user behavior damage all the hard work of developers, content creators, and SEO professionals. A one-second delay in page load time can result in fewer page views and traffic, as well as a significant drop in conversions, as well as pain for users. Make sure you stay in touch with designers and IT to choose the right mobile design and site structure (e.g. RWD responsive web design, AMP web design) and identify all the pros and cons to avoid costly and costly mistakes.


There are tons of strategies you can use today to start driving traffic to your blog, but you have to choose the one that works best for your blog and gives you the most relevant traffic.

If you haven't set up the analytics tool, make sure you have it. Don't rely on statistics provided by your web host; instead, set up a third-party tool such as Google Analytics.

Create the best content for your users first (while keeping search engines in mind) and you'll have traffic. If you convert your traffic into leads and customers, you will earn revenue. You can try several strategies, but focusing on one works best. So get out there and get started!

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