rrr

What are most important google ranking factors

 What are most important google ranking factors

What are most important google ranking factors

Most Important Google ranking Factors

1. How Google Determines Ranking


Some people think that the blogging platform will affect the search ranking. In fact, the impact is minimal, which is equivalent to "being born to lead the house" (not born to lead the neighbors), which is a concept of finding war criminals, for which I wrote an article " Is the SEO of ruffian country and WordPress better than that of Blogger?”.


What are most important google ranking factors


More people think that SEO and the speed of the website mentioned above are important factors affecting ranking. In short, in order to find war criminals, they doubt the east and the west, but they do not doubt themselves. I don’t know if they have ever thought that the simplest reason for losing in search rankings is that they lose their overall strength. Maybe their products are not as strong as others, or they may have better marketing capabilities.


The reason that really affects the search ranking is how Google determines the principle of search ranking. I wrote an article before "Can a blog site strengthen SEO to bring traffic?", the following points are sorted out:


Google doesn't help: If your website is originally low traffic and no one is watching, Google will give you a very low starting ranking, just like "Michelin Review" will not find a restaurant that has no name and no name to score.

    Google is just the icing on the cake: If your site is doing well and the traffic is flowing, Google will automatically award you the first page ranking. Just like a famous restaurant, major media and magazines will rush to report it.

    "Self-help and then help", you must have traffic first, then Google can give you better rankings and bring more traffic.

2. How to get traffic

The same article also mentioned that there are three important elements for a website to generate traffic:


    Products → Good products and content can bring real and long-term traffic

    Marketing → No matter how good the product is, no one will know that there will be no traffic, so it is necessary to send flyers to the places where the target customer group haunts and strive for exposure opportunities. This part depends on the marketing methods of the webmasters

    Market → A specific product can get traffic to a specific market, but it has its limits. To expand the territory and get more traffic, you can find ways to develop more markets.


The importance of the product

1. Conditions of a good product


The most important among the three elements of traffic is the product. If the ceiling of the product is not high enough, no matter how much marketing it does, it will be difficult to achieve good results. Therefore, the search ranking is better, and the most important thing is of course to have good products and high-quality content.


"How to become a leader among bloggers" written in the past mentioned that if one of the following three conditions is met, it will be a good blog product or content:


    Become an expert in the field

    have good writing

    Have good looks


2. Differentiate


The same article also mentioned that in order not to be eaten by the market and traffic, products need to be differentiated, that is, to meet the following characteristics:


 


recognizable

unique

Not copyable



Therefore, webmasters should spend the most time and effort on how to polish unique products and content, instead of spending time on any optimization first. After writing your own style, the article is naturally recognizable, and others cannot copy it, nor can it steal your market.


Card-made products

6. Do what you are good at


So I wondered, what's the problem with this case? The client's specialty seems to be optimization, logistical support, which she can do very well. And for jobs that require creativity, observational acumen, and creativity, he doesn't seem to be that good at it. Generally, the bloggers are the principal and the bell, and one person needs to take care of all the website affairs. Although my client has a team, the division of labor cannot be so detailed. Maybe the client is also responsible for the ranking of the website. According to the logic of her handling of good affairs, she can only try desperately to solve the problem in terms of optimization.


The best solution to this case is not difficult, as long as you don't take things you are not good at on yourself. Find an expert who shapes the product as a consultant, or the team finds another teammate who is suitable for this task, and the right person can carry out the product planning and polishing. Even if it takes time to learn, it will learn faster. Everyone does what they are best at, and the team can maximize the output value.


So in the end, let her know these thoughts, it depends on what she thinks and how she acts.


After understanding all the above concepts, next, ask the guests to try to find out the advantages and uniqueness of their website, to see if there is any way to further polish their products, make them stronger, and understand where the products can be used for packaging.


From my spectator's point of view, a guest site with a face-showing kanban character would naturally be the best product, packaging target, and the best selling point for driving traffic.


Just from the advantages and uniqueness of the guests, she seems to focus on the content of the article, the quality of the pictures, the provision of customer discounts, the layout of the website and so on. It is not impossible to regard these projects as "products" and "selling points", but the strength will not be so strong and the ceiling is not high enough.


If the content of the articles on her website is well-written and has a special style, I will support the content as a product, but in fact I think the current level is not enough to be used as a selling point. And if "providing customer discounts" is regarded as a selling point, this level is obviously lower, and it is impossible for every article to have discounts, and other factors are also the same.


I was thinking, what is the problem with her answer like this? Perhaps she has difficulties, the use of Kanban characters is limited.

2. Observing homogeneous websites

If the customer's focus is on the content of the article, then I have to know her sensitivity to "content" and her ability to appreciate it, so that I can know whether she has the ability to create a product like "article content".

Among the 4 homogenous websites compared above, there is one website that does not show its face, but the current traffic ranking is the highest among the 4, so it is obvious that the selling point of this website must be the content of the article. According to the results of the ranking, I asked the client to try to analyze this faceless website. Where is the recognition, uniqueness, and non-replicability of its content?

The customer list lists many items, most of which are marked with question marks (indicating that she does not know whether it is right or not). In my opinion, most of the answers are related to SEO details, marketing, marketing, and optimization, and there is a gap between the answers I want. far away. She also said truthfully, "I don't see anything unique about this website, the photos are ordinary, and the text is ordinary", so my guess is roughly right, she doesn't have the ability to evaluate products, so she can't see the traffic of the website big real reason.

Do what you are good at

So I wondered, what's the problem with this case? The client's specialty seems to be optimization, logistical support, which she can do very well. And for jobs that require creativity, observational acumen, and creativity, he doesn't seem to be that good at it. Generally, the bloggers are the principal and the bell, and one person needs to take care of all the website affairs. Although my client has a team, the division of labor cannot be so detailed. Maybe the client is also responsible for the ranking of the website. According to the logic of her handling of good affairs, she can only try desperately to solve the problem in terms of optimization.

The best solution to this case is not difficult, as long as you don't take things you are not good at on yourself. Find an expert who shapes the product as a consultant, or the team finds another teammate who is suitable for this task, and the right person can carry out the product planning and polishing. Even if it takes time to learn, it will learn faster. Everyone does what they are best at, and the team can maximize the output value.

So in the end, let her know these thoughts, it depends on what she thinks and how she acts.

Post a Comment

0 Comments