What is SEO? Hear best Wordpress SEO Experts

What is SEO? Hear best Wordpress  SEO Experts

What is SEO? Hear best Wordpress SEO Experts

Top SEO Experts

What is SEO, to define it in one sentence?

What is SEO? Let's take a look at how many foreign experts explain the meaning of search engine optimization. According to our definition, Search Engine Optimization (SEO) is:

Optimizing all the content on your website, so your website will appear most prominently in search results, operating SEO requires understanding how search engines work, and understanding the reasons and motivations for users to search for content. Successful SEO makes your website attract more users and Improving search engine rankings is a combination of technology and marketing.

But SEO does not have a specific and correct description. Let me listen to the insights and explanations of the following experts on SEO.

Benjy Ariola / SEO Director, Myers Media Group

Google is constantly developing and improving its algorithms to create an advanced machine that learns as the machine continues to evolve. The more you learn, the fewer humans can understand. Over the years, SEO strategies have evolved in an attempt to keep pace with Google's algorithm changes and updates through the use of machine learning and data science. Today is SEO. However, some things have never changed, and one factor has remained the same: Google has always focused on high-quality, rewarding content that users love to read, watch, listen to, and share. With high-quality content that benefits users as the focus of Google’s ranking algorithm, it’s imperative that SEO is also prioritized when generating content.

Loren Baker / Founder, Search Engine Journal

SEO is an overarching definition that brings together a three-part strategy that includes:

Ongoing technical optimization of a website to ensure that Google can properly read and index pages suitable for Google, it's desktop and mobile rankings, and other engines. Additionally, it continues to innovate to improve search and consumer usability with solutions like AMP, Schema, and rich snippets.

The content is contained at the transactional, informative, and published level on the website, allowing consumers and engines to easily define the sections of a page or website, their importance, and their relevance to natural search queries and topics. Navigation is part of a content strategy, so interconnection plays a big role here.

The ability to promote shareable content and support the above SEO goals. Sharing content through outreach, PR, link building, and amplification programs optimizes signals from authoritative sites within your site’s same topic community, which in simple terms means you get great links that Google loves.

Aleh Barysevich/Founder CMO, Link Assistant

SEO today is about making the right choices based on a wealth of accurate SEO data, the latest Google trends, and common sense. Simple but not easy!

SEO also tends to merge with performance marketing and lose its role as a separate discipline.

Seth Besmertnick /CEO, Conductor

There is a simple answer: bring value to your customers. You will win big in SEO if you know what your customers want/want and give it to them. Only one algorithm matters: the customer - their heart, mind, and soul. This picture says it all:

Andy Betts / Executive and CMO Adviser

SEO does have an opportunity to redefine its role as the focus of modern marketing. There are a very real opportunity for searchers to consolidate and integrate across content, digital, and marketing communications channels. The convergence of content and SEO presents a huge opportunity for brands to advertise the success of organic search and remove the silos and stigma once associated with the dark side of the industry. SEO by itself is not enough to guarantee success, and content marketing by itself is not enough to guarantee success. Search and content together build a better customer experience, and there is a huge market opportunity for marketers who connect ideas.

Alan Bleiweiss / Alan Bleiweiss Consulting

SEO is the process of helping search crawlers and algorithms gain maximum access, understanding, g, and clear confidence that "this page is the best choice for this search query". Ultimately, even so, it helps searchers discover your content and in this way instills in them "this is exactly what I want" confidence.

Chris Boggs / Founder, Web Traffic Advisors

SEO continues to work on forcing the basics of “block and respond” to be fully optimized – process, channel understanding, and politics are often in the way. On the medium to enterprise end, communication is still an issue, and teams are unwilling or unable to collaborate effectively to complete over 90% of SEO recommendations. When it comes to SMB, people have high expectations for SEO performance, but often fail to complete (or pay to complete) the time dedicated to improving content, links, or "branding online", which is critical to improving performance. The "reluctance" on both ends of the spectrum comes from general naivety about the level of effort required for SEO to function, especially in a moderately competitive environment.

Michael Bonfils / Global Managing Director, SEM International

From a global and multilingual perspective, when doing SEO in multiple languages ​​and cultures, only native-speaking SEO experts can truly understand the behavior, usage, and types of keywords that respond to their markets. Except for implementing hreflang and enriching market/language keywords, all rules apply to multilingual SEO just like regular English SEO.

Katya Bovykina /Digital Marketing Manager, Resolver

For me, SEO is about valuable content and meaningful partnerships. To win the SEO game in 2017, you need to provide useful, relevant, accurate, and up-to-date information. If you combine this with building relationships online, you have a very powerful competitive advantage. There is little room for "get rich quick" schemes, which is a good thing.

Clark Boyd / Digital Marketing Consultant

Searching means needing answers. As long as people have questions, those sites that provide the best, fastest answers will rank up. Today, technology allows us to deliver SEO in its purest form. Whether through mobile screens or digital home assistants, our job is to ensure that our content can be discovered and served seamlessly. Adding AI and machine learning to search algorithms means that there are no shortcuts to success; the best content will rise over time. Success no longer means just striving for high rankings on Google, as the proliferation of data and devices has decentralized many search sources. Therefore, we need to adjust the way we view Search Engine Optimization (SEO) as an acquisition channel and measure the impact of campaigns. Those who focus on the basic and enduring truths of SEO while adapting to so many changes will have the best results. After all, people still need answers.

Catfish Comstock /Director of SEO, Business Online

SEO maximizes discoverability, user experience, and engagement by ensuring that content and messaging are arranged and organized according to the way that the products, solutions, services, or information a website offers are described in the language most commonly used by potential customers and visitors Spend. This means making sure your website is designed, built, and maintained by SEO best practices to ensure that search engines have no technical limitations when it comes to indexing or understanding your content. This includes using structured data constructs wherever possible to ensure maximum portability of content. Additionally, SEO is introducing keyword focus and SEO best practices across other digital marketing channels such as social marketing, paid display, and PR to generate the best results and revenue.

Dave Davis / CEO, Beanstalk Internet Marketing

We are currently at an inflection point for the industry and the strategies used, which makes it one of the more difficult times at work. Many classic SEO elements still carry a lot of weight, like incoming links and internal structure design, so we have to optimize them, but at the same time most people are writing on the wall – AI is pushing it to the algorithm so that Google is better able to understand the user's intent and whether a page matches that intent, and deliver results as a result, independent of many classic signals. Essentially, SEO today (and in the next year or two) needs to be optimized for two sets of signals that have historically worked and that we'll see soon, but the same content and strategies don't Not necessarily ideal for both.

SEO Main work

The main work of SEO can be divided into internal optimization and external optimization

Inside the site: From the inside of the website, make appropriate adjustments to the basic elements of the website, For example website structure, web page structure, keyword distribution, etc.: If after adjustment The performance of the website in the search engine reaches our expected effect, then the internal optimization work is completed Otherwise, it is necessary to adjust the website repeatedly until the desired effect is achieved. Outside the site: The external optimization work of the website is mainly carried out around the establishment of external links. This work must implement the entire process of website optimization, Commonly used methods for increasing external links include exchanging friendly links, logging into classified directories, posting link bait, etc.

SEO Optimization of Image Description Tags

What is the Alt description?

Use Alt alternative text in HTML code, also known as "alt attribute", "alt description", The alternative text attribute ( alt ) of an image is a text description for the image, which refers to the text to be presented when the image fails. If the image can be displayed normally, alt will not have any function.

If the image fails to load (missing or wrong path) or the user chooses not to view the image, the browser will replace the original image with alt text. Alternative text can provide a textual narrative for non-textual content. When search engine crawlers read web content, they cannot understand what each image represents, so alternative texts must be provided so that search engine crawlers can convert image content into text descriptions. Alt text provides semantics and descriptions for images that can be read by search engines and help with website optimization. Adding descriptions to photos should be based on the principle of web page readability, so that visually impaired users using screen readers can better understand page images by using to read the alt attribute.

simply say,

Image description text (alt), place the basic description text of the image for the browser to read, which is helpful for search engine optimization, but if you arbitrarily insert too much or utterly irrelevant text into the alt of the image, it may cause damage to search engine optimization—negative impact.

Example: This picture alt is recommended to be written as → the logo of Sender Website Design Co., Ltd. It is not recommended to write it as → the icon with three pieces of green on the left and two pieces of gray on the right

How to make message architecture and SEO

Information architecture (IA) and search engine optimization (SEO) share many of the same goals.

The common goal of both is to increase the quality of the lead and exposure. Whether users can easily and quickly find what they want.

When your IA is not ready, you will find that no matter how you operate SEO, there is no actual effect. On the contrary, the weight of the website is deducted, resulting in the decline of the ranking and the failure of the website to be searched. What is Information Architecture?

Simply put, IA is how the website is planned and the details on the page. E.g:

Guide. Sitemap. page type. page structure. Object placement. Wireframe. Content organisation. Global element. Synopsis.

When IA and SEO are implemented, they will eventually fulfill their goals for the client's website, whether your goal is to get email notifications through the website's contact us or to attract customers to call your company.

URL length and page authority

Pages with longer URLs have less authority, but that doesn't mean URL length is a ranking factor, Google doesn't care how long your URL is. What matters is the number of clicks a page gets, dwell time, bounce rate, and click depth on a page means longer URLs. Ideally, your important pages should be 2-3 clicks away from the homepage. It only takes 4-5 clicks, if the page is too complicated it will reduce the importance of the website.

6 Tips to Optimize IA and SEO

In summary, Jones offers the following six tips to improve IA and SEO: Have clear goals. Target and plan your web content. But remember not to go to SEO for the sake of SEO. It sounds contradictory, but most of the initial optimization personnel will make users lose a good website experience to increase keywords. The best course of action is to ask yourself: What is the purpose of our website? What do we want people to do? What problems can we solve for users?

Use web analytics tools. Use your website analytics tools to design your paths and breadcrumb flow. Through the display of the data, you can back-test and modify the original site which is not good for users. It can be very useful to design a website IA around the user and map your content.

Remember your website KPIs. Figure out what you want your users to do within your site, what these people are doing on your page and the order in which they do those jobs. Understand user behavior and design IA based on it.

Designing websites start with mobile devices and then extends to computers. When you start designing from a website IA for mobile, it forces you to place only the most important content on the page, rather than cramming unnecessary content from computer to mobile.

Consistently, does your domain have multiple ways to access the same content? Make sure the content doesn't have multiple URLs. Everything should have only one home page. Map your SEO keywords to pages to eliminate duplicate content.

Reference for this article:

https://www.searchenginejournal.com/information-architecture-seo/187149/#close